| Clean land |
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To achieve ideal cleanliness standard as per norms in 104 go-downs under GSWC by 2012. |
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Increasing area up to 17.80% (2.08 lakh hectares) cultivation of horticulture crops by 2012. |
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Increasing up to 13% (increase 3.23 lakh hectare) soil conservation activities by 2012. |
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| Clean water |
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Facilitating farmers to practice modern / alternative forms of irrigation methods in 2,73,268 hectares by 2012. |
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Water harvesting structure for the storage of 418 lakh M3 water storage. Total No. of water harvesting structures 42,002 by 2012. |
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| Clean air |
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Reducing the cattle diseases rate and other vaccine preventable diseases by the year 2012. Name of the diseases : 8% FMD (Foot and Mouth Diseases); 20% HS (Hemorrhagic Septicemia); 1% ET (Entero-Toxemia); 2% BQ (Black Quarter) |
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| Major activities undertaken for IEC plans |
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Water conservation by Boriband, well deepening, farm ponds and Bandhara. |
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Organic manure |
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Micro irrigation |
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Biogas |
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| Activity for IEC |
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Water conservation |
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Biogas |
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Organic manure |
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| Objective |
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Create awareness about mean of water conservation and its benefit to farmers and at village level. |
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Create awareness about biogas plant and its benefit. |
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| Target group |
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Farmers and Villagers. |
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Influential people at village and district level. |
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Women at village level. |
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| Messages |
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Water conservations options and its benefits. |
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How to conserve water at individual level. i.e. home, farm etc. |
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Micro irrigation and its benefit to farmers. |
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Biogas plant and its benefits. i.e. decrease in electricity bill, no expenditure for gas cylinder, time saving and freedom from drudgery of collecting wood, safe and clean gas. |
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Benefit of organic manure. i.e. cleanliness at village level, management of water, quality and benefit of organic manure and its impact on farming. |
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Creation and operation of biogas plant. |
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Information about assistance to be provided by Gujarat Agro Industries Corporation Ltd. |
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| Media mix |
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| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
Farmers and Villagers |
Print |
Wall painting
Hoardings
|
| • |
Why to conserve water |
| • |
Options for water conservation at home and at farm. |
| • |
Micro irrigation and its benefit to farmers. |
| • |
Its benefits to environment. |
| • |
Place from where information about micro irrigation can be taken. |
| • |
Biogas plant and its benefit. |
| • |
How to create a biogas plant at household or farm level. |
| • |
Benefit of biogas like decrease in electricity bill, no use of gas cylinder, time saving, and freedom from drudgery of collection wood. |
| • |
Concept of safe and clean gas and its benefit to health. |
| • |
Benefit of organic manure to farmers. |
| • |
Organic manure keeps village clean. |
| • |
Information about process of creation of organic manure and Information about assistance provided by Gujarat Agro Industries Corporation Ltd. |
|
| Audio – visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play
Debate |
| 2 |
Mass
(Men/Women) |
Print |
Newspaper article/advertisement
Feature services
Magazine
|
| • |
Why to conserve water. |
| • |
Options for water conservation at home. |
| • |
Benefit of biogas like decrease in electricity bill, no use of gas cylinder, time saving, freedom from drudgery of collection wood. |
| • |
Concept of safe and clean gas and its benefit to health. |
| • |
Information about process of creation of organic manure. |
| • |
Information about assistance provided by Guj. Agro. Indu. Corp. Ltd. |
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| |
|
Audio – visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
|
Outdoors |
Standees
Flexes
Vinyl |
| |
|
One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
| |
|
Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
| 3 |
Specific Target groups |
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|
|
| Bus commuters |
Print |
Hoardings
Neon signs
Bus panels at back and side
Bus stations
Back side of tickets
Bus interior walls
Wall painting at bus stand
Bus stand panels |
| • |
Why to conserve water |
| • |
Options for water conservation at home and at farm. |
| • |
Micro irrigation and its benefit to farmers |
| • |
Its benefits to environment |
| • |
Place from where information about micro irrigation can be taken. |
| • |
Biogas plant and its benefit. |
| • |
How to create a biogas plant at household or farm level. |
| • |
Benefit of biogas like decrease in electricity bill, no use of gas cylinder, time saving, and freedom from drudgery of collection wood. |
| • |
Concept of safe and clean gas and its benefit to health. |
| • |
Benefit of organic manure to farmers. |
| • |
Organic manure keeps village clean. |
| • |
Information about process of creation of organic manure. |
| • |
Information about assistance provided by Guj. Agro. Indu. Corp. Ltd. |
|
| Shop owners and their customers |
Print |
Hoardings
Neon
Flexes
Wall painting at malls |
| |
Audio-visual |
|
| |
Folk |
Performances by folk group at mall |
Pedestrians and vehicle drivers /
People at railway and bus stands |
Print |
Hoarding on the cross roads
Hoarding and messages on the
signal lights
Hoardings on the policy booth |
| People at theater |
Print |
Movie ticket back side
Flexes Walls of theater
Hoarding Snacks corner |
| |
Audio-visual |
Quickies
Cinema slides
Cinema advertisement |
| |
Other |
Competitions
Quiz |
| People at public places |
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