| Clean land |
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To provide access to separate functional toilets and urinals for girls and boys in 11,136 schools and colleges by 2012. Correspondence. |
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| Clean water |
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To provide access to separate functional toilets and urinals for girls and boys in 11,136 schools and colleges by 2012. Correspondence. |
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To conserve natural water through rain water harvesting in 4,141 schools / colleges buildings by 2012. (Increase by 100%) |
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| Clean air |
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To increase the tree cover by 50% (1, 43,120 trees) within and nearby the school / college campus through tree plantation, by 2012. |
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| Major activities undertaken for IEC plan |
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Separate toilet facility at the 2,667 schools out of 3,376 till January 2010. |
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Pure drinking water facility in 3,736 schools out of 4,085 till January 2010. |
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Plantation of 1,21,666 trees till January 2010 against target of 1,26,040. |
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| Activity for IEC |
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Separate toilet facility for boys and girls at schools. |
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Drinking water facility at schools. |
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| Objective |
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Spread awareness about the separate toilet facility at schools. |
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To reach to girl child at village level |
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To spread message about cleanliness and hygiene at school level. |
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To ensure girl child education by toilet facility at schools. |
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| Target group |
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Parents at village level. |
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School going girls/boys. |
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Local leaders in rural areas and tribal areas. |
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| Messages |
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Availability of separate toilets at school. |
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Relation between health and hygiene. |
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Use of toilet and its benefit, no to open defecation. |
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Availability of safe drinking water at school. |
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Relation between health and water. |
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Information about water borne diseases. i.e. what is water borne disease, how it spreads, symptoms, prevention etc. |
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Importance of cleanliness at household and school level. |
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Availability of RO water in tribal schools. |
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| Media mix |
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| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
School going Children and Adolescents |
Print |
Activity book
Wall painting
Hoardings
Childe magazines
Games
Puzzles |
| • |
Availability of separate toilets at school. |
| • |
Relation between health and hygiene. |
| • |
Use of toilet and its benefit, no to open defecation. |
| • |
Its benefits to environment. |
| • |
Availability of safe drinking water at school. |
| • |
Relation between health and water. |
| • |
Information about water borne diseases. i.e. what is water borne disease, how it spreads, symptoms, prevention etc. |
| • |
Importance of cleanliness at household and school level. |
| • |
Availability of RO water in tribal schools. |
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| Audio – visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play Debate |
| 2 |
Parents of children and local leaders |
Print |
Newspaper article/advertisement
Feature services
Magazine |
| • |
Availability of separate toilets at school. |
| • |
Relation between health and hygiene. |
| • |
Use of toilet and its benefit, no to open defecation. |
| • |
Availability of safe drinking water at school.. |
| • |
Relation between health and water. |
| • |
Information about water borne diseases. i.e. what is water borne disease, how it spreads, symptoms, prevention etc. |
| • |
Importance of cleanliness at household and school level. |
| • |
Availability of RO water in tribal schools. |
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Audio – visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
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Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
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Outdoors |
Standees
Flexes
Vinyl |
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One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
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Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
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