| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
School and college going children |
Print |
Wall painting
Hoardings
Childe magazines |
| • |
What is ration shops |
| • |
Cleanliness level maintained at ration shops. |
| • |
Cleanliness of go-downs to maintain quality of food. |
| • |
Face uplifting of go-downs and its benefits. |
|
| Audio – visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play Debate |
| 2 |
Mass (Men/Women) |
Print |
Newspaper article/advertisement
Feature services
Magazine |
| • |
What is ration shops |
| • |
Cleanliness level maintained at ration shops |
| • |
Cleanliness of go-downs to maintain quality of food.. |
| • |
Face uplifting of go-downs and its benefits. |
|
| |
|
Audio – visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
|
Outdoors |
Standees
Flexes
Vinyl |
| |
|
One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
| |
|
Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
| 3 |
Specific Target groups |
|
|
|
| Bus commuters |
Print |
Hoardings
Neon signs
Bus panels at back and side
Bus stations
Back side of tickets
Bus interior walls
Wall painting at bus stand
Bus stand panels |
| • |
What is ration shops |
| • |
Cleanliness level maintained at ration shops |
| • |
Cleanliness of go-downs to maintain quality of food. |
| • |
Face uplifting of go-downs and its benefits. |
|
| Shop owners and their customers |
Print |
Hoardings
Neon
Flexes
Wall painting at malls |
| |
Folk |
Performances by folk group at mall |
Pedestrians and vehicle drivers /
People at railway and bus stands |
Print |
Hoarding on the cross roads
Hoarding and messages on the
signal lights
Hoardings on the policy booth |
| People at theater |
Print |
Movie ticket back side
Flexes Walls of theater
Hoarding Snacks corner |
| |
Audio-visual |
Quickies
Cinema slides
Cinema advertisement |
| |
Other |
Competitions
Quiz |
| 4 |
Government Officials at village, district and city level |
Print |
Hoardings at government buildings
Printing on government stationeries like file etc. |
| • |
How to maintain go-downs and its benefits. |
| • |
How to maintain ration shops and its benefits. |
|
