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Agriculture and Co-operation Education Department Finance Department Food & Civil Supply Forest & Environment GPCB General Administration Health & Family Welfares Home Department Industries & Mine Information Department Irrigation Department Labor & Employment Legal Department Legislative & Parliamentary Affairs Panchayat & Rural Ports & Transport Revenue Department Road & Buildings Department Science & Technology Social Justice & Empowerment Sports Youth & Culture Activities Tribal Development Department Urban Development & Housing Water Supply Department Women & Child Development Forest & Environment Clean land To increase coastal mangrove cover in the state by 12,000 hectares by 2011. Clean water To do a baseline survey on density of trees and prepare a road map to enhance the vegetative cover by 2010. To Prepare the Urban green plan by Dec 2009 : To scientifically identify seed species, usefulness of trees, zone-wise plan, develop nurseries, advice and guide the ULB in developing - 'Urban green‘ To Prepare the Rural green plan by Dec 2009 : To scientifically identify seed species, usefulness of trees, zone-wise plan, develop nurseries, advice and guide the PRI in developing - 'Rural green' Major activities undertaken for IEC plan Social forestation in 16,612 hectors of land, 100% achievement. Distribution of plants under social forestation. Achievement of 10,000 hectors against the plan of 12,000 hectors plantation during monsoon. Information dissemination about agroclimatice norms in rural areas. Information dissemination about urban forestation. Activity for IEC 61 Van Mahotsav celebrations under Swarnim Gujarat celebration at state level. Objective Spread messages of tree plantation, social forestation, agro-climatic norms and urban forestation to people. Target group Urban mass Rural mass School and college going children Messages Importance of trees. Importance of forest and forestation. What is social forestation Distribution of plants under social forestation. Information about agro climatic norms in rural areas. Urban forestation and its benefit. Media mix S. No. Target Group Medium Material Messages 1 School and College going Children and Adolescents Print Activity book Wall painting Hoardings Childe magazines Games Puzzles   • Importance of trees. • Importance of forest and forestation. • Relation between forest and calamities. How it saves. • How trees can save us from global warming. • What is social forestation. • Distribution of plants under social forestation. • Information about agro climatic norms in rural areas. • Urban forestation and its benefit. Audio – visual Quickies Short films Audio program Folk media Street plays Bhavai Outdoors Display materials One-one activities at campus Competitions, i.e. Writing, painting, photography and videographer, street play 2 Urban and Rural Mass (Men/Women) Print Newspaper article/advertisement Feature services Magazine • Importance of trees. • Importance of forest and forestation. • Usefulness of forest. • Relation between forest and calamities. How it saves. • How trees can save us from global warming. • What is social forestation • Distribution of plants under social forestation • Information about agro climatic norms in rural areas. • Urban forestation and its benefit.     Audio – visual Radio Jingles Radio Programs Talk shows TV Programmes TV Advertisement TV shows TV Quiz Website advertisement Web blog   Rural mass Folk media Evening street plays Bhavai Dayro Doha Ramlila Mela Camps     Outdoors Standees Flexes Vinyl     One-one activities at area, village, district, city level. Quiz Competition Conference Workshops Rally     Campaigns Use Toilet Campaign Solid Waste Management Campaign No to Plastic Campaign Not to Litter Campaign Cleanliness drive 3 Specific Target groups       Bus commuters Print Hoardings Neon signs Bus panels at back and side Bus stations Back side of tickets Bus interior walls Wall painting at bus stand Bus stand panels • Importance of trees. • Importance of forest and forestation. • Usefulness of forest. • Relation between forest and calamities. How it saves. • How trees can save us from global warming.   What is social forestation. • Distribution of plants under social forestation. • Information about agro climatic norms in rural areas. • Urban forestation and its benefit. Shop owners and their customers Print Hoardings Neon Flexes Wall painting at malls   Folk Performances by folk group at mall Pedestrians and vehicle drivers / People at railway and bus stands Print Hoarding on the cross roads Hoarding and messages on the signal lights Hoardings on the policy booth People at theater Print Movie ticket back side Flexes Walls of theater Hoarding Snacks corner   Audio-visual Quickies Cinema slides Cinema advertisement   Other Competitions Quiz People at public places     4 Special events can be planned on  • World earth day. • World environment day. • Van Mahotsave • World Ozone day. • Wild life week.

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