| Clean land |
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|
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To monitor the 6 MSW disposal system in the state by 2010. |
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To monitor the installation of 4 biomedical waste incinerator by 2012. |
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To monitor 206 plastic manufacturing units of bags below 20 microns in the state. |
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To monitor the overall land pollution in the state and provide the feedback to concerned agencies. And identify vulnerable areas to concerned agencies for focused attention. |
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| Clean water |
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To monitor the quality of discharges from 11 ETP (Industrial) and 4 STP (Municipal), and storm water let into river water and creeks in the State. |
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To provide the list of vulnerable areas and action required for the all the cities in the state for further planning and interventions. |
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GPCB would monitor the overall water pollution in the State. |
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| Clean air |
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To reduce the most vulnerable (six) cities’ RSMP levels to <85ppm and Jamnagar RSMP level to <100ppm by the end of 2010 |
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To set up Ambient air quality monitoring stations in vulnerable areas |
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| Major activities undertaken for IEC plan |
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Monitoring of 11 vulnerable areas and 4 Municipal Corporation for clean water. |
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Ambient air quality monitoring of 7 cities under clean air activities. |
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Monitoring or solid waste dissolves for 6 Municipal corporation/Municipalities and 13 bio-medical waste disposals under clean land. |
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| Activity for IEC |
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26 common affluent treatment plants for small scale industries and more 6 such plants are under construction. |
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| Objective |
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To generate awareness about common affluent treatment plants and its benefits. |
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Spread awareness about environment and conservation. |
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| Target group |
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Small scale industries of state. |
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Citizens residing in the areas nearby industrial area. |
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Workers at small scale industries. |
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| Messages |
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GPCB has developed online software (xgn) for effective monitoring and analysis of industries. This software has been awarded a Silver Award under 13th E – governance award 2009-10. |
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ISO 9001 to GSPC HQ and 13 regional offices. |
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Common Affluent Treatment system for small scale industries and its benefits to industries as well as residents in the area. |
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| Media mix |
|
|
| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
Industries, especially small scale industries |
Print |
Wall painting on GIDC
Hoardings
Industrial magazines |
| • |
What is common affluent treatment plant |
| • |
Benefits of What is common affluent treatment plant to |
| • |
small scale industries in terms of feasibility |
| • |
Benefits to environment and its importance |
| • |
Functioning of What is common affluent treatment plant |
|
| Audio – visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play,
Debate |
| 2 |
Industrial workers (Men/Women) and Residents in industrial areas |
Print |
Newspaper article/advertisement
Feature services
Magazine |
| • |
Relation between health and air/industrial pollution |
| • |
Relation between water and industrial pollution |
| • |
Occupational health and problems. |
| • |
Benefit of What is common affluent treatment plant to workers and residents |
| • |
GPCB’s CATP – the idea |
| • |
What is social forestation |
| • |
How it is beneficial to health and environment in surrounding areas |
| • |
Necessity and economy of CATP |
|
| |
|
Audio – visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
|
Outdoors |
Standees
Flexes
Vinyl |
| |
|
One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
| |
|
Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
|
