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Agriculture and Co-operation Education Department Finance Department Food & Civil Supply Forest & Environment GPCB General Administration Health & Family Welfares Home Department Industries & Mine Information Department Irrigation Department Labor & Employment Legal Department Legislative & Parliamentary Affairs Panchayat & Rural Ports & Transport Revenue Department Road & Buildings Department Science & Technology Social Justice & Empowerment Sports Youth & Culture Activities Tribal Development Department Urban Development & Housing Water Supply Department Women & Child Development Health & Family Welfares Clean land All health units (up to PHCs) should be amenable to dispose their BMW through designated BMW disposal agency by the end of 2012 Clean water Reduction in the incidence rate of water borne disease (ADD, VH, EF and Cholera) by 2012 Acute Diarrheal Diseases Viral Hepatitis Enteric Fever Cholera Reduction in the incidence rate of vector borne disease (PV, PF, & Dengue) by 2012 PV cases PF cases Dengue Clean air All health units having space to plant tree will increase the tree cover by 10% every year as compare to present status. Major activities undertaken for IEC plan 48.04% increase in bio-medical waste management by health centers as per the norms during 2009-10 under clean land. Achievement of targets in Filarial Malaria (01 IR/1000 pop) and Dengue IR (3.6/1000 population) under clean water. 7,021 plants at Health Centres under clean air. Activity for IEC Cleanliness of water sources and drinking water Hand wash before meals and after using toilet No to open defecation Objective To spread message about portable water and cleanliness of water sources To create awareness about hygiene and washing hands before meals and after using toilets. To spread message for using toilet and avoid open defecation. Target group Children Mothers Slum population Tribal population Officials of other departments working at local level Media Messages Relation between drinking water and water borne disease. Reduction in the incidence of water borne diseases like diarrhea, viral hepatitis, enteric fever, cholera Importance of hygiene. Relation between health and hygiene Use of soap before meals and after using toilets Reduction in vector borne diseases dengue etc. BMW disposable and its importance. Information about agencies for BMW disposes. Media mix S. No. Target Group Medium Material Messages 1 School and college going children Print Activity book Wall painting Hoardings Childe magazines Games Puzzles • Relation between drinking water and water borne disease. • Reduction in the incidence of water borne diseases like diarrhea, viral hepatitis, enteric fever, cholera • Importance of hygiene. • Relation between health and hygiene. • Use of soap before meals and after using toilets. • Reduction in vector borne diseases dengue etc.   Audio – visual Quickies Short films Audio program Folk media Street plays Bhavai Outdoors Display materials One-one activities at campus Competitions, i.e. Writing, painting, photography and videographer, street play Debate 2 Mass (Men/Women) & specially Mothers, slum population and tribal population  Print Newspaper article/advertisement Feature services Magazine • Relation between drinking water and water borne disease. • Reduction in the incidence of water borne diseases like diarrhea, viral hepatitis, enteric fever, cholera • Importance of hygiene. • Relation between health and hygiene. • Use of soap before meals and after using toilets. • Reduction in vector borne diseases dengue etc. • BMW disposable and its importance. • Information about agencies for BMW disposes. • Hygiene and child health.     Audio – visual Radio Jingles Radio Programs Talk shows TV Programmes TV Advertisement TV shows TV Quiz Website advertisement Web blog     Folk media Evening street plays Bhavai Dayro Doha Ramlila Mela Camps     Outdoors Standees Flexes Vinyl     One-one activities at area, village, district, city level Quiz Competition Conference Workshops Rally     Campaigns Use Toilet Campaign Solid Waste Management Campaign No to Plastic Campaign Not to Litter Campaign Cleanliness drive 3 Specific Target groups       Bus commuters Print Hoardings Neon signs Bus panels at back and side Bus stations Back side of tickets Bus interior walls Wall painting at bus stand Bus stand panels • Relation between drinking water and water borne disease. • Reduction in the incidence of water borne diseases like diarrhea, viral hepatitis, enteric fever, cholera • Importance of hygiene. • Relation between health and hygiene. • Use of soap before meals and after using toilets. • Reduction in vector borne diseases dengue etc. • BMW disposable and its importance. • Information about agencies for BMW disposes. Shop owners and their customers Print Hoardings Neon Flexes Wall painting at malls   Folk Performances by folk group at mall Pedestrians and vehicle drivers / People at railway and bus stands Print Hoarding on the cross roads Hoarding and messages on the signal lights Hoardings on the policy booth People at theater Print Movie ticket back side Flexes Walls of theater Hoarding Snacks corner   Audio-visual Quickies Cinema slides Cinema advertisement   Other Competitions Quiz Media    Press meet Feature service Press conference 4 Government Officials at village, district and city level working with various departments Print Hoardings at government buildings Printing on government stationeries like file etc. Efforts by Health Department for improving health standards and areas where synergy possible between various departments. i.e. water quality testing by GWSSB, mid-day meal and anganwadi etc.

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