| Clean land |
|
|
 |
To clear at least 90% of space occupied by muddamal cases in all police stations by clearing cases till 2008-09 (87,317 case files) by the end of 2009-10. |
|
To implement 236 traffic plan and regulation by 2012. |
|
|
| Clean water |
|
|
|
To provide a healthy standard of living within the jails by 2012. (By providing clean water, clean and ventilated space / cells, and clean food). |
|
|
| Clean air |
|
|
|
To prevent mosquito breeding in 494 muddamal dumps by spraying for mosquitoes during breeding seasons every year. |
|
Conversion of 77 department vehicles to CNG fuel by 2012. |
|
|
| Major activities undertaken for IEC plan |
|
|
|
Disposal of pending cases at police stations (target was 25,740 and achievement is 12,210, 47%) |
|
Healths check up of prisoners and health cards to them. (Target was 11,577 and achievement is 9,000, 78%) |
|
|
| Activity for IEC |
|
|
|
Health check up and health cards to prisoners |
|
|
| Objective |
|
|
|
To provide the information about facility of health check up available for prisoners in state. |
|
To provide information about health card for prisoners. |
|
To provide messages related to prisoners welfare at prisons in state. |
|
|
| Target group |
|
|
|
Mass |
|
|
| Messages |
|
|
|
Welfare of prisoners and their care being taken by department. |
|
Health check up facility available at prisons. |
|
Health care for each prisoner. |
|
|
| Media mix |
|
|
| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
Mass
(Men/Women/ adolescent) |
Print |
Newspaper article/advertisement
Feature services
Magazine |
| • |
Welfare of prisoners and their care being taken by department. |
| • |
Health check up facility available at prisons. |
| • |
Health care for each prisoner. |
|
| |
|
Audio - visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
| |
|
Outdoors |
Standees
Flexes
Vinyl |
|
