| Clean land |
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|
 |
To monitor and protect land from pollution due to the industrial and hazardous waste in all GIDC estates in the state. |
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To developed four grazing land over the backfilled area of the mine (GMDC) by 2012. |
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To preserve the top soil for plantation at 4 mines of GMDC by 2011. |
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| Clean water |
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To develop water harvesting structures to recharge lakes and ponds in four GMDC Mines. |
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Surface water storage development we are planning to make distillation & deepening of ponds, check dams surrounding our mining area - as socio eco development work. |
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To installation of desalination plant for drinking water proposes at 4 projects of GMDC |
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Monitoring of ground water quality, availability and recharge potentials at our all our projects. |
|
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| Clean air |
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|
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To ensure compliance to standards for gaseous discharges from the Industries. |
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To introduce effective dust suppression system within 7 mining lease area of GMDC by 2012. |
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GMDC Tree plantation program (1250 plants per hectare) |
|
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| Major activities undertaken for IEC plans |
|
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Wad cutting |
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Garbage removal, gutter cleaning at GIDC and GMDC. |
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Tree plantation |
|
Dust separation |
|
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| Activity for IEC |
|
|
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Wad cutting |
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Dust separation |
|
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| Objective |
|
|
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To spread awareness about wad cutting effort and GMDC and GIDC. |
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To spread awareness about dust separation system at GMDC. |
|
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| Target group |
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|
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Workers at industries |
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Residents nearby industries |
|
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| Messages |
|
|
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Dust separation system and its effectiveness for mining operations. |
|
Benefit of dust separation system to industries. |
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Benefits of dust separation system to workers and people residing in surrounding areas. |
|
Efforts of wad cutting at GMDC and GIDC. |
|
|
| Media mix |
|
|
| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
Industries, especially small scale industries |
Print |
Wall painting on GIDC /GMDC
Hoardings
Industrial magazines |
| • |
Dust separation system and its effectiveness for mining operations. |
| • |
Benefit of dust separation system to industries. |
| • |
Benefits of dust separation system to workers and people residing in surrounding areas. |
| • |
Efforts of wad cutting at GMDC and GIDC. |
|
| Audio – visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play
Debate |
| 2 |
Industrial workers
(Men/Women) and Residents in industrial areas |
Print |
Newspaper article/advertisement
Feature services
Magazine
|
| • |
Dust separation system and its effectiveness for mining operations. |
| • |
Benefit of dust separation system to industries. |
| • |
Benefits of dust separation system to workers and people residing in surrounding areas. |
| • |
Efforts of wad cutting at GMDC and GIDC. |
|
| |
|
Audio – visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
|
Outdoors |
Standees
Flexes
Vinyl |
| |
|
One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
| |
|
Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
|
