| Clean water |
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To provide access to individual toilet to 6,27,507 BPL families in villages in Gujarat by the year 2012. |
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To provide access to individual toilet to 5,15,889 APL families in villages in Gujarat by the year 2012. |
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To provide access to individual toilet to 3497 Anganwadis, 1342 schools, and 356 community complexes through the total sanitation campaign by March 2011. |
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To ensure 920 villages are free from plastics below 20 microns and other bio degradable waste by 2012. |
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To ensure 200 villages are free from plastics below 20 microns, other bio degradable waste including ukkardas by 2012. |
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| Clean water |
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To notify and conserve the water bodies within the rural limits ( target for 2012 not given) |
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To provide 100% potable drinking water to 4,997 villages by 2012. |
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| Clean air - ‘Rural Green Plan' |
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To plant trees along 5 kilometers of road sides of 1120 villages by 2012. |
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To develop panchvati or gardens based on population in 3000 villages by 2012 |
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| Major activities undertaken for IEC plans |
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To provide individual toilet facility to BPL families |
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To provide toilet facility to anganwadi, schools and community complexes. |
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Rural green plan |
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Drinking water to villages |
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| Activity for IEC |
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Individual toilet to BPL families |
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| Objective |
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To spread awareness about hygiene |
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To promote individual toilet at household level |
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To provide information about easy and affordable toilet |
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| Target group |
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Men and women |
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Village level leaders |
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Religious leaders |
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Children |
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| Messages |
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Importance of cleanliness and hygiene |
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Benefits of using toilet then open defecation |
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Benefits of having toilet at individual level |
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Easy and affordable individual toilet design |
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Information about how to build toilet and individual level with support available under any other scheme |
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| Media mix |
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| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
children |
Print |
Activity book
Wall painting
Hoardings
Childe magazines
Games
Puzzles |
| • |
Importance of cleanliness and hygiene |
| • |
Benefits of using toilet then open defecation |
| • |
Benefits of having toilet at individual level |
| • |
Easy and affordable individual toilet design |
| • |
Information about how to build toilet and individual level with support available under any other scheme |
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| Audio – visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play
Debate |
| 2 |
Mass
i.e. men, women, village leaders and religious leaders |
Audio – visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement |
| • |
Importance of cleanliness and hygiene |
| • |
Benefits of using toilet then open defecation |
| • |
Benefits of having toilet at individual level |
| • |
Easy and affordable individual toilet design |
| • |
Information about how to build toilet and individual level with support available under any other scheme |
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Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
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Outdoors |
Standees
Flexes
Vinyl |
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One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
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Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
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