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Agriculture and Co-operation Education Department Finance Department Food & Civil Supply Forest & Environment GPCB General Administration Health & Family Welfares Home Department Industries & Mine Information Department Irrigation Department Labor & Employment Legal Department Legislative & Parliamentary Affairs Panchayat & Rural Ports & Transport Revenue Department Road & Buildings Department Science & Technology Social Justice & Empowerment Sports Youth & Culture Activities Tribal Development Department Urban Development & Housing Water Supply Department Women & Child Development Road & Buildings Clean land To maintain 2,220 kms of highways and important roads according to the highest standards of cleanliness * of the department by 2012. To develop the campuses of public buildings of ten district headquarters by 2012. Clean water To increase by 30% the conservation of rain water by repairing existing structures & constructing rain water harvesting structures in R & B buildings, by 2012. Clean air To increase the tree cover along the newly developed roads (377.5Kms) under the R&B Department by 75% by 2012. To develop Office Building Complex and Staff Quarters at New District Headquarter Vyara as “GREEN BUILDING”. Major activities undertaken for IEC plans Developing standards of cleanliness for highways including vikaspath, pilgrimage path etc. Developing public building campus at district headquarters. Developing ‘Green Building’, at new district head quarter at Vyara with office building complex and staff quarter facility. Activity for IEC Green Building Objective To spread awareness about the concept of green building and its benefit to environment Target group Citizens Government employees Messages What is green building Information about the building. i.e. office and residential complex Benefits and relevance of green building in modern times. i.e. low operating cost of building and more asset value, conservation of water and its reuse, safely, facility and increased efficiency. Salient features of green building i.e. efficient use of water and energy, use of eco-friendly equipments and recycled/ recyclable material, better indoor environment quality, protecting site ecology. Media mix S. No. Target Group Medium Material Messages 1 School and College going Children and Adolescents Print Activity book Wall painting Hoardings Childe magazines Games Puzzles • What is green building • Benefits of green building to environment • Low cost O & M • Increased efficiency • Efficient use of water • Efficient use of energy • Recycled and recyclable material Audio – visual Quickies Short films Audio program Folk media Street plays Bhavai Outdoors Display materials One-one activities at campus Competitions, i.e. Writing, painting, photography and videographer, street play Debate 2 Mass (Men/Women) Print Newspaper article/advertisement Feature services Magazine   • What is green building • Benefits of green building to environment • Low cost O & M • Increased efficiency • Efficient use of water • Efficient use of energy • Recycled and recyclable material     Audio – visual Radio Jingles Radio Programs Talk shows TV Programmes TV Advertisement TV shows TV Quiz Website advertisement Web blog     Folk media Evening street plays Bhavai Dayro Doha Ramlila Mela Camps     Outdoors Standees Flexes Vinyl     One-one activities at area, village, district, city level Quiz Competition Conference Workshops Rally     Campaigns Use Toilet Campaign Solid Waste Management Campaign No to Plastic Campaign Not to Litter Campaign Cleanliness drive 3 Specific Target groups       Bus commuters Print Hoardings Neon signs Bus panels at back and side Bus stations Back side of tieckets Bus interior walls Wall painting at bus stand Bus stand panels • What is green building • Benefits of green building to environment • Low cost O & M • Increased efficiency • Efficient use of water • Efficient use of energy • Recycled and recyclable material Shop owners and their customers Print Hoardings Neon Flexes Wall painting at malls   Audio-visual     Folk Performances by folk group at mall Pedestrians and vehicle drivers / People at railway and bus stands Print Hoarding on the cross roads Hoarding and messages on the signal lights Hoardings on the policy booth     People at theater Print Movie ticket back side Flexes Walls of theater Hoarding Snacks corner   Audio-visual Quickies Cinema slides Cinema advertisement   Other Competitions Quiz People at public places     4 Government Officials at village, district and city level Print Hoardings at government buildings Printing on government stationeries like file etc. • What is green building • Benefits of green building to environment • Low cost O & M • Increased efficiency • Efficient use of water • Efficient use of energy • Recycled and recyclable material • Information about offices and residents

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