| Clean water |
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To achieve the departmental standard* of cleanliness in ashram shalas, hostels and other institutions under the department by 2012. |
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| Public health |
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To reduce the by 90% the incidence of anemia, vitamin and mineral deficiencies, worm infestation, diarrheal diseases among the students in the 18 ideal residential school inmates of institutions under the department by 2012. |
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| Major activities undertaken for IEC plans |
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Cleanliness in Ashram shalas, hostels |
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Reduction of incidence of anemia, vitamin and mineral deficiencies, worm infestation, diarrheal diseases in Adarsh Residential Schools. |
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| Activity for IEC |
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Cleanliness in Ashram shalas, hostels |
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Reduction of incidence of anemia, vitamin and mineral deficiencies, worm infestation, diarrheal diseases in Adarsh Residential Schools. |
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| Objective |
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To spread awareness about cleanliness and hygiene standards at Ashram shalas and hostel. |
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To spread awareness about the efforts for reduction of incidence of anemia, vitamin and mineral deficiencies, worm infestation, diarrheal diseases in Adarsh Residential Schools. |
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| Target group |
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Rural mass |
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Tribal mass |
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Parents of children especially girl child |
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Children and adolescents |
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| Messages |
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Importance of cleanliness and hygiene in schools |
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Cleanliness standards at ashram shalas and adarsh nivasi shalas |
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Child health and nutrition. |
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Importance of cleanliness and hygiene. |
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Children and hygiene. |
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Importance of health checks up. |
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Activities undertaken at adarsh nivasi shala for reduction of incidence of anemia, vitamin and mineral deficiencies, worm infestation, diarrheal diseases. |
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| Media mix |
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| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
School and college going children i.e. Ashram Shalas
Adarsh Nivasi Shalas |
Print |
Activity book
Wall painting
Hoardings
Childe magazines
Games
Puzzles |
| • |
Importance of cleanliness and hygiene in schools |
| • |
Cleanliness standards at ashram shalas and adarsh nivasi shalas |
| • |
Child health and nutrition. |
| • |
Importance of cleanliness and hygiene. |
| • |
Children and hygiene. |
| • |
Importance of health checks up. |
| • |
Activities undertaken at adarsh nivasi shala for reduction of incidence of anemia, vitamin and mineral deficiencies, worm infestation, diarrheal diseases. |
|
| Audio - visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play
Debate |
| 2 |
Mass
(Men/Women) & tribal population |
Audio - visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement |
| • |
Importance of cleanliness and hygiene in schools |
| • |
Cleanliness standards at ashram shalas and adarsh nivasi shalas |
| • |
Child health and nutrition. |
| • |
Importance of cleanliness and hygiene. |
| • |
Children and hygiene. |
| • |
Importance of health checks up. |
| • |
Activities undertaken at adarsh nivasi shala for reduction of incidence of anemia, vitamin and mineral deficiencies, worm infestation, diarrheal diseases. |
|
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
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Outdoors |
Standees
Flexes
Vinyl |
| |
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One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
| |
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Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
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Folk |
Performances by folk group at mall |
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