 |
|
|
| Sports Youth & Culture Activities |
|
|
|
|
|
| Clean land |
|
|
 |
To achieve the highest standards of cleanliness in nine institutions under the department by 2012. |
|
|
| Clean air |
|
|
|
To achieve the highest possible green standards for nine public places and institutions during the period 2012. (Energy efficient lighting, solar lighting, drip irrigation, segregation bins, tree plantations) |
|
|
| Major activities undertaken for IEC plans |
|
|
|
Cleanliness activities in institutes |
|
Activities to achieve green standards like Energy efficient lighting, solar lighting, drip irrigation, segregation bins, tree plantations etc. |
|
|
| Activity for IEC |
|
|
|
Activities to achieve green standards like Energy efficient lighting, solar lighting, drip irrigation, segregation bins, tree plantations etc. |
|
|
| Objective |
|
|
|
To spread awareness about green standards like Energy efficient lighting, solar lighting, drip irrigation, segregation bins, tree plantations etc. |
|
|
| Target group |
|
|
|
Mass |
|
|
| Messages |
|
|
|
Sports, youth and cultural department’s efforts to achieve green standards like Energy efficient lighting, solar lighting, drip irrigation, segregation bins, tree plantations etc. |
|
Benefits of green efforts |
|
|
| Media mix |
|
|
| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
Mass |
Audio - visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement |
| • |
Sports, youth and cultural department’s efforts to achieve green standards like Energy efficient lighting, solar lighting, drip irrigation, segregation bins, tree plantations etc. |
| • |
Benefits of green efforts |
|
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
|
Outdoors |
Standees
Flexes
Vinyl |
| One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
|
|
|
|
|
|
