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Agriculture and Co-operation Education Department Finance Department Food & Civil Supply Forest & Environment GPCB General Administration Health & Family Welfares Home Department Industries & Mine Information Department Irrigation Department Labor & Employment Legal Department Legislative & Parliamentary Affairs Panchayat & Rural Ports & Transport Revenue Department Road & Buildings Department Science & Technology Social Justice & Empowerment Sports Youth & Culture Activities Tribal Development Department Urban Development & Housing Water Supply Department Women & Child Development Tribal Development Department Clean Land To achieve the highest standards of cleanliness* in 656 (100%) the institutions under the department by 2012 To achieve the highest standards of food quality* provided to the students of the various institutions under the department by 2012 Public Health To reduce the incidents alcohol addiction and / or tobacco addiction by 10% among the students of the institution by the year 2012 * Mentioned in Annexure IV (2009 -12 planning) Major activities undertaken for IEC plans Cleanliness Health check up Green land Food quality Activity for IEC Cleanliness drive in tribal areas Health check up Food quality Objective To provide message about cleanliness campaign in tribal areas. To generate awareness about health checkup facility for children. To generate awareness about food habits and quality of food in children and their parents. Target group Tribal areas and tribal communities Tribal children Ashram Shalas Adarsh Nivasi Shalas Eklavya Model Residential Schools Messages Importance of hygienic food and quality of food. Availability of quality food at tribal institutes. Child health and nutrition. Importance of cleanliness and hygiene. Children and hygiene. Importance of health checks up. Education facility in tribal areas i.e. EMRS Media mix S. No. Target Group Medium Material Messages 1 School and college going children i.e. Ashram Shalas Adarsh Nivasi Shalas Eklavya Model Residential Schools Print Activity book Wall painting Hoardings Childe magazines Games Puzzles • Importance of hygienic food and quality of food. • Availability of quality food at tribal institutes. • Child health and nutrition. • Importance of cleanliness and hygiene. • Children and hygiene. • Importance of health checks up. • Education facility in tribal areas i.e. EMRS Audio – visual Quickies Short films Audio program Folk media Street plays Bhavai Outdoors Display materials One-one activities at campus Competitions, i.e. Writing, painting, photography and videographer, street play Debate 2 Mass (Men/Women) &  tribal population  Audio – visual Radio Jingles Radio Programs Talk shows TV Programmes TV Advertisement • Importance of hygienic food and quality of food. • Availability of quality food at tribal institutes. • Child health and nutrition. • Importance of cleanliness and hygiene. • Children and hygiene. • Importance of health checks up. • Education facility in tribal areas i.e. EMRS     Folk media Evening street plays Bhavai Dayro Doha Ramlila Mela Camps     Outdoors Standees Flexes Vinyl     One-one activities at area, village, district, city level Quiz Competition Conference Workshops Rally     Campaigns Use Toilet Campaign Solid Waste Management Campaign No to Plastic Campaign Not to Litter Campaign Cleanliness drive 3 Specific Target groups   Bus commuters Print Hoardings Neon signs Bus panels at back and side Bus stations Back side of tickets Bus interior walls Wall painting at bus stand Bus stand panels • Importance of hygienic food and quality of food. • Availability of quality food at tribal institutes. • Child health and nutrition. • Importance of cleanliness and hygiene. • Children and hygiene. • Importance of health checks up. • Education facility in tribal areas i.e. EMRS Folk Performances by folk group at mall

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