| Clean land |
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To providing access to toilets for all households without toilets in the urban areas (census 2001) through individual and shared toilets by 2012. |
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All ULBs to have a complete solid waste management system- life cycle waste management from segregation, treatment, vermi-composting, SLFS, and generating energy from SLFS by 2012. |
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| Clean water |
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To notify and conserve 75 (52 in Nagarpalika and 13 in MC)water bodies in all ULBs by 2012. |
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Discharge of sewage and storm water after treatment from all STP to meet with the standards by 2012. |
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| Clean air |
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To implement ‘Urban Green Plan’ with a view to provide higher density of vegetative cover by providing at least 5% green cover in ULBS and social forestry of 2 hectares/ 25,000 population for NP and 5 hectares/ 1 lakh population in MC. |
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Wherever transportation services are run by the ULB/Authorized agency to move to CNG |
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| Major activities undertaken for IEC plans |
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Solid waste management at all ULB |
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Urban green plan |
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Sewage and storm water treatment from all STP |
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| Activity for IEC |
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Solid waste management |
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| Objective |
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To spread awareness about SWM |
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SWM and practices |
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Seven steps of solid waste management |
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Segregation of waste and its importance |
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Segregation of waste at source |
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What is vermi composting |
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Sanitary landfill site |
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Organic manure |
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| Target group |
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Mass |
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Women at household level |
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Children at schools and collage |
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ULB officials |
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| Messages |
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What is solid waste |
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Solid waste management |
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SWM and practices i.e. what is right and what is wrong |
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Seven steps of solid waste management |
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Segregation of waste and its importance |
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What is organic waste and what is non-organic waste |
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What is kitchen waste |
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Segregation of waste at source i.e. at household level and office level |
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Transportation of solid waste |
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What is vermi composting |
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Vermi compost plants |
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Scientific landfill site |
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| Media mix |
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| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
School and college going children |
Print |
Activity book
Wall painting
Hoardings
Childe magazines
Games
Puzzles |
| • |
What is solid waste |
| • |
Solid waste management |
| • |
SWM and practices i.e. what is right and what is wrong |
| • |
Seven steps of solid waste management |
| • |
Segregation of waste and its importance |
| • |
What is organic waste and what is non-organic waste |
| • |
What is kitchen waste |
| • |
Segregation of waste at source i.e. at household level and office level |
| • |
Transportation of solid waste |
| • |
What is vermi composting |
| • |
Vermi compost plants |
| • |
Scientific landfill site |
|
| Audio - visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play
Debate |
| 2 |
Mass
(Men/Women) ULB officials |
Audio - visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement |
| • |
What is solid waste |
| • |
Solid waste management |
| • |
SWM and practices i.e. what is right and what is wrong |
| • |
Seven steps of solid waste management |
| • |
Segregation of waste and its importance |
| • |
What is organic waste and what is non-organic waste |
| • |
What is kitchen waste |
| • |
Segregation of waste at source i.e. at household level and office level |
| • |
Transportation of solid waste |
| • |
What is vermi composting |
| • |
Vermi compost plants |
| • |
Scientific landfill site |
|
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
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Outdoors |
Standees
Flexes
Vinyl |
| |
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One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
| |
|
Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
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|
Folk |
Performances by folk group at mall |
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