| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
School and College going Children and Adolescents |
Print |
Activity book
Wall painting
Hoardings
Childe magazines
Games
Puzzles |
| • |
Relation between drinking water and health |
| • |
Water borne diseases and how it can be stopped |
| • |
What is water quality |
| • |
What is water quality testing |
| • |
Benefit of water quality testing |
| • |
Parameters of water quality |
| • |
Benefit of good water quality |
| • |
Water quality and cleanliness of water sources |
|
| Audio - visual |
Quickies
Short films
Audio program |
| Folk media |
Street plays
Bhavai |
| Outdoors |
Display materials |
| One-one activities at campus |
Competitions, i.e. Writing, painting, photography and videographer, street play
Debate |
| 2 |
Mass
(Water Quality Testing Committee, Asha Workers and other leaders) |
Print |
Newspaper article/advertisement
Feature services
Magazine
|
| • |
Relation between drinking water and health |
| • |
Water borne diseases and how it can be stopped |
| • |
What is water quality |
| • |
What is water quality testing |
| • |
Benefit of water quality testing |
| • |
Parameters of water quality |
| • |
Benefit of good water quality |
| • |
Water quality and cleanliness of water sources |
| • |
How to do water testing |
| • |
Cleanliness of sources |
| • |
Whom to approach if the water quality is not fit |
|
| |
|
Audio – visual |
Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
| |
|
Folk media |
Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps |
| |
|
Outdoors |
Standees
Flexes
Vinyl |
| |
|
One-one activities at area, village, district, city level |
Quiz
Competition
Conference
Workshops
Rally |
| |
|
Campaigns |
Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive |
| 3 |
Specific Target groups |
|
|
|
| Bus commuters |
Print |
Hoardings
Neon signs
Bus panels at back and side
Bus stations
Back side of tickets
Bus interior walls
Wall painting at bus stand
Bus stand panels |
| • |
Relation between drinking water and health |
| • |
Water borne diseases and how it can be stopped |
| • |
What is water quality |
| • |
What is water quality testing |
| • |
Benefit of water quality testing |
| • |
Parameters of water quality |
| • |
Benefit of good water quality |
| • |
Water quality and cleanliness of water sources |
|
| Shop owners and their customers |
Print |
Hoardings
Neon
Flexes
Wall painting at malls |
| |
Audio-visual |
|
| |
Folk |
Performances by folk group at mall |
Pedestrians and vehicle drivers/
People at railway and bus stands |
Print |
Hoarding on the cross roads
Hoarding and messages on the signal lights
Hoardings on the policy booth |
| |
|
| People at theater |
Print |
Movie ticket back side
Flexes Walls of theater
Hoarding Snacks corner |
| |
Audio-visual |
Quickies
Cinema slides
Cinema advertisement |
| |
Other |
Competitions
Quiz |
| People at public places |
|
|