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Water Supply
Clean water
Ensuring portability of drinking water through regular water quality monitoring at the drinking water source at village level. To test the water quality of water sources of all the villages (Thrice in a year) 1,20,000 water samples by 2012.
To periodically monitor the quality of drinking water with water sampling done twice in a year, to a maximum of 2500 water samples by 2012.
To provide periodic list of unfit ground water sources after testing the water quality- covering rural, tribal and urban areas. (excessive fluoride, salinity or nitrate)
Major activities undertaken for IEC plans
Water quality testing in villages and sanitary survey of water sources.
Water quality testing of at all municipalities.
Finding out number of villages where ground water is unfit for human consumption.
Activity for IEC
Water quality testing at village level (twice in year).
Sanitary survey of water sources.
Objective
Capacity building and training of water quality committee for water testing at village level.
Training of Asha workers for source examination and cleanliness around water sources.
Water quality testing for biological contamination and its treatment at schools in villages.
Target group
Village people, especially water quality testing committee members.
Asha workers
School teachers and children
Leaders at village level
Messages
Relation between drinking water and health.
Stop water born diseases.
Cleaning of water sources and surrounding areas for better living.
Water quality testing and its benefit
Quality water and benefit to health.
Media mix
S. No. Target Group Medium Material Messages
1 School and College going Children and Adolescents Print Activity book
Wall painting
Hoardings
Childe magazines
Games
Puzzles
Relation between drinking water and health
Water borne diseases and how it can be stopped
What is water quality
What is water quality testing
Benefit of water quality testing
Parameters of water quality
Benefit of good water quality
Water quality and cleanliness of water sources 
Audio - visual Quickies
Short films
Audio program
Folk media Street plays
Bhavai
Outdoors Display materials
One-one activities at campus Competitions, i.e. Writing, painting, photography and videographer, street play
Debate
2 Mass
(Water Quality Testing Committee, Asha Workers and other leaders)
Print Newspaper article/advertisement
Feature services
Magazine  
Relation between drinking water and health
Water borne diseases and how it can be stopped
What is water quality
What is water quality testing
Benefit of water quality testing
Parameters of water quality
Benefit of good water quality
Water quality and cleanliness of water sources 
How to do water testing
Cleanliness of sources
Whom to approach if the water quality is not fit
    Audio – visual Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog
    Folk media Evening street plays
Bhavai
Dayro
Doha
Ramlila
Mela
Camps
    Outdoors Standees
Flexes
Vinyl
    One-one activities at area, village, district, city level Quiz
Competition
Conference
Workshops
Rally
    Campaigns Use Toilet Campaign
Solid Waste Management Campaign
No to Plastic Campaign
Not to Litter Campaign
Cleanliness drive
3 Specific Target groups      
Bus commuters Print Hoardings
Neon signs
Bus panels at back and side
Bus stations
Back side of tickets
Bus interior walls
Wall painting at bus stand
Bus stand panels
Relation between drinking water and health
Water borne diseases and how it can be stopped
What is water quality
What is water quality testing
Benefit of water quality testing
Parameters of water quality
Benefit of good water quality
Water quality and cleanliness of water sources 
Shop owners and their customers Print Hoardings
Neon
Flexes
Wall painting at malls
  Audio-visual  
  Folk Performances by folk group at mall
Pedestrians and vehicle drivers/
People at railway and bus stands
Print Hoarding on the cross roads
Hoarding and messages on the signal lights
Hoardings on the policy booth
   
People at theater Print Movie ticket back side
Flexes Walls of theater
Hoarding Snacks corner
  Audio-visual Quickies
Cinema slides
Cinema advertisement
  Other Competitions
Quiz
People at public places