| Clean land |
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|
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To provide access to toilets in all the anganwadis by 2012. (10,500 anganwadis) |
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| Clean water |
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To provide clean drinking water in all the anganwadis through daily quality testing using chloroscope, by 2012. (22,500 anganwadis) |
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| Clean air |
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To provide clean indoor air quality in all anganwadis by2012. (providing gas connections and cookers for 21,000 anganwadi, and periodic checking the room ventilation, smoke-free, odor free indoor air quality in all anganwadis) |
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To provide adequate light in all anganwadis by 2012. (providing electricity connections for 27,000 anganwadis) |
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| Major activities undertaken for IEC plans |
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Toilet facility at anganwadi |
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Drinking water facility at anganwadi |
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Ventilation facility at anganwadi |
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Electricity and Gas connection at anganwadi |
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| Activity for IEC |
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Gas connection, electricity, toilet and ventilation at anaganwadi. |
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| Objective |
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To create awareness about gas connection at anganwadi and how it helps in improving environment at anganwadi compare to Chula. |
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To create awareness about electricity, toilet and ventilation facilities at anganwadi. |
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| Target group |
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Parents at village level |
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Local leaders |
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| Messages |
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Benefits of gas connection compare to Chula. Less drudgery, no smoke, health issues. |
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Availability of toilets, electricity and proper ventilation facility at anganwadi for children. |
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| Media mix |
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| S. No. |
Target Group |
Medium |
Material |
Messages |
| 1 |
Parents at village level / local leaders and village level |
Print |
Wall painting
Hoardings
Newspaper article |
| • |
Why anganwadi for children |
| • |
Facility at anganwadi like toilet, electricity and ventilation |
| • |
Gas connection at anganwadi |
| • |
Benefit of gas connection to child health. i.e. no Chula, less drudgery |
| • |
Child health benefits by amenities like toilet and gas connection at anganwadi. |
|
| Audio - visual |
Quickies
Short films
Audio program Radio Jingles
Radio Programs
Talk shows
TV Programmes
TV Advertisement
TV shows
TV Quiz
Website advertisement
Web blog |
| Folk media |
Street plays
Bhavai Evening
Dayro
Doha
Ramlila
Mela
Camps |
| Outdoors |
Display materials
Standees
Flexes
Vinyl |
|
